The fourth annual Buckeye Fashion Market is Ohio State's largest retail event of the year, bringing together more than 20 officially licensed brands for one night only at the Ohio Union. Be among the first to shop the season's newest Buckeye merchandise, discover exclusive products, and experience an unforgettable evening built for Buckeye fans.

Whether you're searching for game day gear, premium apparel, the perfect gift, or something to elevate your home or dorm, you'll find the best of Ohio State style, all under one roof.

Admission is free, but upgrade to a VIP ticket for exclusive VIP access, premium food and beverages, a VIP swag bag valued at over $200, parking voucher and more. VIP tickets sold out last year, so secure yours early!

To explore the latest in officially licensed Ohio State products from all of our top brands, and see event sneak peaks, check The Buckeye Collection.